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Luckee
from PCShooter recently had the opportunity
to sit down with Al Peng from the Hardware
manufacturing company AOpen.
Luckee:
Are
you really trying to attack the US market of
gamers, or more worldwide.
Al: Actually
I guess that AOpen’s focus is for
mainstream resellers. One of our fortes is that we can also come up with the
strategies to tackle the gamers market out
there.
AOpen’s DX34 Plus, has the over
clocking motherboard with high stability and
performance.
We are also trying to extend our
horizons a little in market segmentation. It also has the ability to have dual processors.
Luckee: There
are tons of advertisements around Vegas for
AOpen.
Al: Yes,
we have really tried to have everyone
included in it, we are doing a lot of work
to show that AOpen is working hard to
provide total solutions.
We believe we are the only tele-solution
provider in all of America.
That is one reason we’ve launched
such an extensive marketing campaign.
Luckee: With
all of that advertising it makes people
curious to learn more about what AOpen is
and its products.
Al: Actually
there are people who come over to the booth
because of the advertising they’ve seen.
I feel we have really done what we
had hoped with the advertising.
Luckee: As
far as resellers and gamers coming to
Comdex, I would think this would make people
want to buy your product.
Al: Yes,
we have seen in the past few years our
authorized centers going from 3,000 to six
digits.
We have a feeling it is going to
happen again.
We are putting out promotional
programs that will benefit our resellers
like our coop dollar that you can increase
from 1% to 3% for premium resellers. We are stressing that we are putting things together to help
these resellers tackle the educational
market.
Luckee: Where
is the company located, is it in the US?
Al: We
are situated in San Jose and we can ship
anywhere.
We have a very extensive warranty
policy. For instance, on our website we have a policy that we keep
every motherboard for three years, just for
parts.
We keep updating the bios even for
the older boards so you can still enjoy the
older boards with the current games.
Luckee: If
something breaks, we can get it in for
service fast?
Most gamers don’t like to wait and
have their system down for too long.
Al: We
have a program called open care.
You can log into our website and do
direct RMA cross shipping. Normally the turnaround would be five working days.
With this, and UPS shipping, you can
have the card in two or three working days
and we have been doing this for the last two
years.
Luckee: Say
my card breaks, I call AOpen and give them
my credit card number and they’ll ship the
card out at the same time I’m sending the
broken one back.
Al: Yes
and with RMA numbers you can actually track
the shipping to see where it is and when it
will arrive.
Luckee: Thanks
for your time.
The
staff at PCShooter would like to give a
special thanks to Scott Humphrey for making
this interview possible and to Al Peng for
spending the time to sit down and talk about
AOpen. Looking at the list of products I
think gamers everywhere will be happy with
what AOpen has to offer. As we are able to
sit down and test the products hands on we
will tell you all about it at PCShooter.
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