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As I spent my time
this afternoon looking around the various
gaming sites on the internet I noticed that
the hot topic of the day seemed to be the
aftershock of CNet's decision to
dissolve the GameCenter Alliance. This is a major let down not
only for us since we are apart of the alliance but other major
gaming sites out there such as Stomped,
and our host site Crossroads.
The cries on
the different messages boards across the internet blamed
economic slow down to global warming (Well maybe not global
warming). Seriously though, the complaints ranged from
sub-sites hosted by Crossroads and Stomped being blamed, to
the lack of advertising funds, and scheming on the part of
CNet to raise their hits and then drop those that brought the
hits after raising their hit base. I saw sensible arguments to
semi lucid ranting that made no sense.
Well in the
aggressive spirit that has helped put our name on the map and
achieve astounding growth in the few months we have been
around, we decided to go to the source and ask a few questions
ourselves.
We first
talked with Josh McCloskey, a spokesman from CNet, who
answered a few of our questions and then Cody Ellsworth the
CEO of Crossroads to get his feelings on the recent
developments and to see what direction this is going to send
online gaming fan sites.
We'll start
out with the Spokesman from CNet Josh McCloskey
<PCShooter> There
has been a lot of speculation in the gaming community about
the
reasons behind dissolving the gaming alliance. We have heard
reasons from too many sub-sites on the main sites to economic
slow down. What was the determining factor in dissolving the
alliance?
<Josh
M> CNET has decided to re-dedicate
resources from the alliance right back into Gamecenter and
Gamespot. We want to concentrate on making Gamecenter
and Gamespot the strongest gaming sites on the Internet.
<PCShooter> People
say that CNet will make money either way from advertising with
or without the gaming alliance is this a fair assumption?
<Josh
M> This is true.
<PCShooter> Is
there a chance the alliance will be reformed in the future?
<Josh
M> Anything
is possible. We do not anticipate reforming the
Gamecenter Alliance in the immediate future, but anything is
possible in this industry.
<PCShooter> There
are a lot of people taking about saturation in the market with
hundreds of gaming sites. Has the number of sites made
advertising more difficult and less profitable for
advertisers.
<Josh M> There is
no question that the advertising market is tough these days.
Ultimately, there may be some consolidation, but the strongest
sites will thrive. There is a large market of gamers who
buy a tremendous amount of gaming software and hardware.
Advertisers will always looks for the most effective way to
deliver their message to these gamers.
After
speaking with CNet we spoke with Cody Ellsworth the CEO of
Crossroads. We wanted to get a feel on how this would affect
his gaming site and what his feeling were about CNet and the
other gaming sites on the Internet.
<PCShooter> As a major member of the Game Center
Alliance how is the move by CNet to dissolve the alliance
going to affect Crossroads and your affiliate sites? Also how
do you think it will affect other members of the alliance?
<Cody E> It's a little
early yet to tell exactly how this is going to affect our
company and its affiliates. My expectation, though, is that
things will
continue as before, at least as far as our readers are
concerned. I'd expect
the other Alliance members will carry on as well.
<PCShooter> There
has been a lot of speculation on the internet about CNet's
reasons
for dissolving the alliance. Speculation has ranged From
talk of economic slow down to, sites like Crossroads, or
Stomped taking on too many sub-sites, and CNet not being able
to handle the number of page impressions. One person went so
far as to accuse Game Center Alliance sites of breaking their
contracts by bringing on sub-sites. In your opinion why do you
think CNet decided the alliance needed to go and what are your
feelings on hosting sub-sites.
<Cody E> CNet
communicated to us that the reason wasn't due to monetary
issues. It was simply a program that was no longer needed, due
in part to the acquisition of ZDNet. As far as Alliance
members being the cause, due to
taking on too many sub-sites, I believe that to be false. I
know for a fact
that, in some cases, Crossroads and other Alliance members,
including
Stomped, attempted to bring on additional sites and were
turned down by
CNet. And in the case of Crossroads, at least, no sub-sites
were brought on
without prior approval from CNet.
<PCShooter> What
is your feeling on independant game sites and the sub-sites
people
claim ruined the Game Center Alliance?
<Cody E> I don't feel
anyone is to blame for CNet's decision to dissolve the Game
Center Alliance. I believe it was simply a wise business
decision on their part. Am I happy about it? Of course not.
Our business plan was built around the expectation that CNet
would continue supporting us through the duration of the
contract as promised. Those expectations turned out to be
false.
<PCShooter> What is the future of internet gaming
sites in general including those
not directly affected by CNet's latest move, and what
does Crossroad plan
to do to insure their future?
<Cody E> I believe we'll
see newer, less-established sites either disappear or be
absorbed by larger networks. Those that have been around for a
while, like Stomped and Crossroads, will continue to be a
presence in the gaming scene. How we ensure our future will
largely be based on continuing to do what we have done all
along: provide the fans with high quality news, content and
services.
Well
after speaking with CNet and Crossroads the issue has been
significantly clarified. Although the untime
death of the GameCenter Alliance is going to have a resounding
and unfortunate impact on the gaming community, game fan sites
will continue to thrive. Smaller ones will come and go and the
best sites will continue to grow. You will see Crossroads move
to a new home as will many others.
PCShooter
will also remain unaffected by these recent changes. We will ultimately
move with Crossroads. Several other options are also available
which will insure our longevity. To those game sites who
don't survive your presence will be greatly missed as will be
your contributions to the gaming community.
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